Ideal Client Avatar (ICA) Everything you do for your business, whether it be on social media or not, stems from your ideal client avatar. Who is your ideal client? Create an avatar for them! What do they do for a living? Where do they live? In a city or a suburb? What type of education …
1. Hashtags I might seem a little hashtag crazy, but there’s a reason for it. If used correctly, they are vital to growing your business on Instagram. I’ve said it before and I will say it again, do not stress so much about hashtags that relate to your business, but focus on hashtags that your …
If you’re trying to figure out which social media platforms are right for you and your business, then this blog is for you. First of all, I suggest starting with 1-2 platforms to start. Get comfortable with those before taking on more social platforms. The best way to choose a platform is to pick the …
The opportunities for marketing are endless… It’s STRATEGY that is going to get you “more bang for your buck”. What makes your brand special in comparison to your competitors? Sharing tips, tricks, and allowing your brand to come to life through the eyes of your customers is the answer. This is where blogs come in. …
SOCIAL COMMERCE BLOG With the Covid-19 pandemic affecting education, businesses and day to day life, it is no surprise that it has also shaken up the world of retail and brick-and-mortar storefronts. While your time spent in fitting rooms has probably taken a decrease, your time scrolling through platforms like Facebook and Instagram are at …
One year into the pandemic, there’s an end in sight, but we’re not quite there yet. March 14, 2020 is the date I started my lockdown and went under quarantine with my 2 young children. My husband is a frontline worker and still had to work. At the time, this seemed very, very scary to …
Growth is at the front of every business owner’s mind as they continue to strive for success. Maximizing the exposure of your business is the best way to expand your customer base. While Facebook and Instagram may be the most popular social networks to explore, Pinterest is another gem that business owners often overlook. Customers …
As business owners, when we want to make a sale we want it to be genuine. We want to sell what we have to offer because it’s quality and it can help others. Using social media to make sales organically is not as difficult as you may think. Here are some of the top tips …
While social media is great in many ways, it’s not so great in one way: it isn’t yours. You don’t own Facebook or Instagram. You don’t control the algorithms. You do, however, own your website, and you control your email subscribers. Building your subscriber list is most important because you control who gets what information …
Your Instagram bio is like your own personal movie trailer. Movie trailers introduce you to the plot and show you some of the best clips of the movie so that people will be intrigued to go watch the film. You want your Instagram bio to capture your ideal client’s attention, while also introducing to them …
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