SEO (Search Engine Optimization) is basically how you get found on Google and it is a digital marketing strategy that you don’t want to ignore. SEO is a long-term strategy for your website. It takes time for SEO changes to bring positive changes to your search engine rankings.
One of the essential elements is consistency. You can’t just make a change and hope to see your website at the top of Google’s search results. Instead, good SEO is about a series of regular changes and improvements.
A third party usually carries out SEO work unless you have an expert working for you in-house. As part of any SEO work, you’ll have reports that show the positive benefits that your website has received. The information should also list areas that are ripe for improvement.
Your SEO expert will pick out changes that benefit your website the most from these reports. They’ll look for quick wins and long-term strategies to bring more website visitors.
A fundamental task that can benefit your business would be to create regular pieces of content.
The content created for your business should target potential customers at different stages of the buying process.
Some content will be aimed at people who have a problem but don’t yet know how to solve it. Other content will be written for people who understand their situation and are looking for a specific product or service to solve it.
Your regular content provides a trust factor for your website visitors. They can see your business is active and enjoy the helpful content you provide.
More importantly, this content is aimed at ranking in the search results. As a business owner, you want your website to be visible to potential customers searching for you. This is what good SEO content brings to your business.
Sometimes it’s hard to understand that SEO is a long-term strategy. The early months can be a struggle for you, as you’re paying money and not always seeing an immediate benefit.
The easiest way to look at things is to think of SEO like someone would train to run a marathon.
You can’t run once and expect to complete a marathon. Not unless you’re already in shape and well-trained.
Instead, you would train regularly. Then, you’d take action to improve your health, stamina and well-being. Over time, you’ll become fitter and more robust, positioning yourself in an ideal way to complete a marathon.
SEO is the same. It’s a strategy that delivers long-term and long-lasting results when done right. The sooner you get started, the sooner you can reap the rewards.
If you’d like to discuss how SEO can help your business, please book a free call. You can select a time and date that suits you using my booking calendar.