Author name: Elyssa Bloom

Let’s be honest… most emails don’t get read. They get skimmed, ignored, or deleted in about 2 seconds. But every once in a while, you open an email, keep reading, click something, maybe even reply… and that’s the difference between sending emails and using email as a real marketing tool. This is the exact format […]

If you’re a business owner trying to stay consistent on social media, constantly thinking of something “original” can feel exhausting. The secret is this. You don’t have to reinvent the wheel. You just have to join the conversation that’s already happening. Pop culture gives you built-in attention. Big movie releases. Award shows. Viral series. Nostalgia

Alright friend, let’s pretend you and I are sitting together, iced coffee in hand, scrolling through Instagram trying to figure out what on earth to post this week. If I had to commit to posting three times a week (which, let’s be honest, is a very reasonable pace for most business owners who also have

If you’ve talked to me for more than 30 seconds lately, you already know: I’m telling everyone and their mother to get on TikTok. And before you roll your eyes or throw your phone across the room because “Elyssa, it’s so unpredictable!”… trust me, I get it. TikTok is the wild west of social media.

Here’s the truth- you don’t need a professional camera to create beautiful, engaging content. Fun fact, I bought a fancy shmancy camera last year, and I ended up returning it because I felt like it produced similar quality photos and videos as my iPhone did.  The iPhone in your hand is already capable of capturing

Let’s be honest, trying to balance work, family, and personal life can feel like a full-contact sport some days. Between client meetings, school drop-offs, and everything in between, it’s easy to let our own well-being slide to the bottom of the list. But over time, I’ve learned that small, realistic habits when done consistently, can

Let’s talk about Instagram Stories… the not-so-secret weapon that most business owners still overlook. Here’s the thing: there’s so much magic, momentum, and selling happening in Stories. If you’re not using them, you’re leaving connections (and cash) on the table. Stories aren’t just for sharing your morning coffee or your latest trip to Trader Joe’s

It’s story time friends, so get comfy, grab a snack, throw on your glasses (or don’t)… whatever makes you cozy. I’ve been feeling all the things after this past weekend. Over the summer, Megan, our digital marketing assistant, approached me with an idea. She wanted to start offering video content creation services in Atlanta (where

If I Were Starting My Email Marketing From Scratch… Here’s Exactly What I’d Do No overwhelm. No fluff. Just smart strategy that actually works. Whether you’re launching, nurturing, or just trying to stop ghosting your list, this is your sign to finally get it together and start emailing with purpose. As a marketing expert, here’s