Are you ready to grow your business, but aren’t sure what steps to take? Look no further because the following tactics have proven to be some of the most effective ways to organically achieve the growth you are looking for!
1. Be Present on Social Media
You’ve heard it once, and you’ll hear it again.. Social media is an essential tool for growing your business. You don’t have to be on every single platform that exists. Just pick one or two platforms that suit your target audience and focus on creating relatable, aesthetic content and posting and engaging consistently. Try not to primarily post promotions and advertisements for your business. Work on producing organic content that resonates with your target audience and will encourage engagement. If you don’t have the time or this is not your expertise, you may want to think about outsourcing your social media.
2. Utilize a Strong Website
Your business’ website is just as important as your social media because for some people, your website will be the first interaction they will have with your business and brand. With that being said, it is important to make your site accessible and user friendly. For example, you should have a menu that allows users to easily navigate between the topics of your site. And for some, it may be a good idea to add a booking calendar or a similar feature right on your homepage! Another thing to keep in mind when building and editing your website is SEO, or Search Engine Optimization. This means making sure you are strategically optimizing your content to be picked up by search engines so that they will place your website closer to the top of search results. You can do this by using strong and simple keywords and titles.
3. Participare in Collaborations
Look for and support other small businesses with similar content and target audiences to your own. By collaborating with each other you will gain the interest of their followers and supporters. Some examples of this could be going LIVE together to talk about a mutual topic of interest, re-posting their content, planning a giveaway to win a product or service from each of your businesses, or you can come up with your own creative ways to collaborate with others in your industry.
4. Incentivize Referrals
Another simple way to gain more customers is through a referral system. Offering your clients and customers a reward or a discount towards their next purchase is a clever way to spread a good word about you and drum up more business for your company.
5. Produce and Post Long Term Content
Social media posts have a relatively short lifespan due to algorithms. That is why long term content such as blogs, podcasts, or YouTube videos are important to produce. Content like this will form a long term library of searchable information for your audience, so it is also helpful to use the right keywords in your titles and descriptions for a strong SEO.
Tell us, which step are you going to take today? If you need any assistance, we are always happy to help. Please email [email protected] with any questions!