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If you’re trying to figure out which social media platforms are right for you and your business, then this blog is for you.
First of all, I suggest starting with 1-2 platforms to start. Get comfortable with those before taking on more social platforms.
The best way to choose a platform is to pick the platforms that:
1. Make the most sense and fit the needs for your products/services.
2. Makes sense for your work-load and/or team.
3. You <<mostly>> enjoy it.
Social Platform Choices:
- TikTok
- Blogging
- Podcast
If your product is visually appealing or can be:
- YouTube
- TikTok
If you are a value-based business (i.e. sharing advice, giving tips), or have great writing skills you should take advantage of a long-form platform:
- YouTube
- Blogging
- Podcast
If you are a product-based business/retail:
If you have a community, I recommend platforms that you can grow with them:
- Facebook groups
- Podcast
If you are B2B (business to business):
- Podcast
If you aren’t comfortable with being in front of the camera and/or creating video content, cross off TikTok and YouTube. Also, I personally do not use Twitter. I know a bit about it but ehh…
If this STILL doesn’t help, then it’s time to call a social media marketer to help you. Spending quality time on something that doesn’t fill your cup is a waste of time. You can email us today at [email protected].
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