Using Video to Connect with your Customers

Every business wants to build trust with its customers.

One way of doing this is through video content. While the written word is an amazing way to communicate (you’re reading this right now!), video takes it to a whole new level. It helps you to convey more emotion, and more information, and encourage more engagement from your customers.

Because people can see or hear you talking, you’re adding an extra layer of authenticity to your content, to your brand, and to your message.

And on that note, here’s me…

Here are some examples to help you get started:

  • Short helpful tips – One of the easiest ways of sharing video is to create short 30-60 tips that you can share on your social media platforms. Each video can focus on solving one problem that your customers typically are looking for help with.
  • Tutorial videos – A longer tutorial or demonstration video can be very helpful whether you’re selling products or services. These videos are ideal for helping your customers to get the most from their purchase. They’re also very helpful for any support queries you receive, as you can point your customer to your tutorial video which will help them.
  • Welcome videos – Welcoming a new customer to your business is a great way of creating an instant connection. You can use a video service like Bonjoro (link: to send a personal greeting to a new customer. All you need is your smartphone.
  • Product / service updates – From time to time you’ll have an important product announcement or service update to make to your audience. These are great to share through a blog post or email, but why not consider creating a video too? It provides another way for your audience to learn about your latest news.
  • Asynchronous communication – This is a newer option and one that is proving very popular, particularly with people that work on a 1:1 basis with their clients. Asynchronous video works with you being able to send back and forth video messages to your customers. Example use cases could be for coaching, support or even a sales conversation. If this is interesting to you, check out ZipMessage (link:

Bloom Digital Creative’s Instagram Strategy Session is the perfect opportunity to learn about how you can include video content in your Instagram marketing efforts. Contact us today: [email protected].

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