Where Should You Market Your Business On-Line? Here’s the Real Answer.
 

The other day, I saw a reel that stopped me in my tracks—but not in a good way.

A popular social media marketing guru with over one million Instagram followers shared (on Instagram, mind you) that she doesn’t get much business from Instagram and gave a glowing 10/10 recommendation for Pinterest instead. Curious, I clicked over to the caption… and surprise! The whole thing was a pitch for her Pinterest masterclass.

Now, I’ve been in the marketing world for over seven years. I’ve worked with businesses of all sizes, and I’m not here to throw shade—but I am here to say this: where you market your business isn’t one-size-fits-all.

Let me explain.

First: Know Your Capacity

If you’re a larger business with a team and a healthy budget, you should be everywhere. Instagram, Facebook, paid ads, SEO, webinars, in-person events, blogging, email marketing, LinkedIn, and maybe even TikTok. Consistency across multiple touchpoints can create serious brand momentum—when you have the resources to support it.

But let’s be honest: for most small businesses, solopreneurs, or boutique teams, that kind of strategy isn’t realistic (or sustainable). And guess what? That’s okay.

So Where Should You Show Up? Start Here:

1. What platforms do you actually enjoy?

Marketing already takes time and energy—don’t make it harder by forcing yourself to show up somewhere you dread. Do you love scrolling Instagram? Awesome. Prefer writing long-form thoughts in a newsletter? Go all in. When you enjoy the platform, you’ll show up more consistently and more authentically—two things your audience will always respond to.

2. Where does your ideal client hang out?

This is the game-changer. It’s not necessarily about where you want your audience to be—it’s about where they actually spend their time. Do they check Instagram stories daily? Are they active on LinkedIn? Do they read marketing emails religiously while sipping their morning coffee?

Personally, I’ve seen it go both ways. I’ve had offers book immediately after sending an email—before I even had a chance to share on social media. And I’ve had posts sit quietly on my feed, only to have someone message me after watching a quick Instagram Story and boom—they’re in.

The Bottom Line:

You don’t need a million followers, a Pinterest strategy, or 8 different platforms to get results. You need a clear message, a platform that feels natural, and a solid understanding of who your audience is.

Choose 1–2 channels you can commit to. Test, tweak, track what works—and do more of that.

Marketing should feel aligned and strategic—not overwhelming and confusing.

Want help figuring out where you should focus your marketing energy? Let’s talk. At Bloom Digital Creatives, we help small businesses show up smarter, not harder. Email [email protected] to learn more about how we can help you.