Let’s talk about Instagram Stories… the not-so-secret weapon that most business owners still overlook.
Here’s the thing: there’s so much magic, momentum, and selling happening in Stories. If you’re not using them, you’re leaving connections (and cash) on the table. Stories aren’t just for sharing your morning coffee or your latest trip to Trader Joe’s (although that’s great shit to post about), they’re truly their own marketing strategy.
1. Stories Build “Like, Know, and Trust”- The Holy Trinity of Sales
You’ve probably heard it before: people buy from people they like, know, and trust.
And Stories are the fastest way to build that.
Here’s a stat to prove it: 84% of consumers say they’re more likely to buy from a brand they follow and feel connected to on social media.
When someone feels like they know you, they’re naturally more interested in what you offer. When they like you, they start engaging with your content. And when they trust you, that’s when they buy.
2. You Don’t Have to Overshare to Show Up
Let’s be clear on something… this isn’t about spilling your deepest secrets or narrating your every move. You just need to show up authentically.
Here are a few easy ideas:
- What you’re currently working on
- A peek behind the scenes (clients love this!)
- Your morning routine or workspace setup
- Your dog doing literally anything
- What you’re eating (seriously, food content always wins)
People want to see the real you, not the perfectly curated version. That’s what builds connection.
3. And then SELL. Yes, Right There in Stories.
Think of Stories like Netflix: Short, bingeable clips of real life. People are nosy (it’s human nature), and that’s exactly why Stories perform so well.
So mix it up:
- Post something personal
- Then something educational or behind-the-scenes
- Then… sell.
Tell people about your services, your products, your promos. If you’re showing up in their Stories feed, you’ve already earned their attention, now make it count.
TL;DR: Stories don’t have to be that deep. They just have to be consistent, human, and strategic.
If you need help creating a customized Story strategy that converts followers into clients, email [email protected], and we’ll help you turn your everyday moments into marketing gold.
