We’ve all heard the saying, “Take the high road”. While you should always take the high road, we like to say “Take the human-first approach!”. HFA is “an approach to problem-solving commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process.” (Source: Wikipedia). Basically- remember there is a person, just like you, on the other side of the screen. You will likely notice an increase in leads and sales when you take the human-first approach when it comes to marketing your business on social media!
Keepin’ It Real
You know me, I’m always keeping it real here. So, I’m just going to say it, you aren’t winning your audience over by being professional and proper all of the time. The cookie cutter approach is way out, and the human-first approach is in! It’s called SOCIAL Media, let’s keep it SOCIAL!
When it comes to our beloved businesses, we want to be real, genuine and authentic. When it comes to what we’re marketing, we want to ensure that people connect with our content. We want our audience to always see our presence on social media, and when they don’t see us we want them to miss us! We want to create a genuine connection!
One of the best ways to stand out, believe it or not, is to just be yourself! You may have been asked the question, “What makes you so different? ” or “Why should I choose your business over someone else’s business?”. If you take the human-first approach, your personality will help you answer these questions for you.
Social media, just like humans, well most humans (shout out to my extroverts) is all about engaging and creating relationships with other people.
Interaction Over Automated Engagement
Engagement is a huge part of social media. It means that your audience is interacting with your account, which is great! We want our engagement to always be increasing, but we want to make sure it is done in a way that will keep us ahead of the curve.
Automation tools are a lifesaver when it comes to living the life of a business owner, but engagement is one of those things that should definitely be done via a HUMAN and not a bot.
It’s your account and your business, let’s keep it human. When you genuinely engage with your ideal client, you will build like, know, and trust– which ultimately leads to sales. This task can most certainly be time consuming and often an aspect of business that is outsourced. When Bloom Digital Creatives takes engagement off your plate, we get to know you, your voice, and your ideal client so we can chat for you!
We’re All Human
At the end of the day, it comes down to the fact that we’re all human. We have emotions and we can be vulnerable. If you email someone at 8PM on a Monday night, chances are they aren’t going to respond because they are being human and enjoying their night off.
A personalized experience is what really sells someone! Keeping in mind we’re not taking the human-first approach simply for a sale, we’re taking it because we want to grow our relationships and connections.
Make your followers, clients or email subscribers feel as though they can trust you because what you are saying resonates with them. Ask them questions, check in on how they are doing, start conversations on your page, we’re human and we all want to be heard in some way or another.
Bottomline, when you take a human-first approach on social media, you will connect with your ideal client. When you make these connections, you build like, know, and trust which increases your leads. After you have tracked your leads, it’s your job to close the deal and make a sale! Need help generating leads on social media. EMAIL US today: [email protected].