Author name: Elyssa Bloom

If I Were Starting My Email Marketing From Scratch… Here’s Exactly What I’d Do No overwhelm. No fluff. Just smart strategy that actually works. Whether you’re launching, nurturing, or just trying to stop ghosting your list, this is your sign to finally get it together and start emailing with purpose. As a marketing expert, here’s

How to Boost Your Instagram Engagement During The Summer Slowdown If you’ve been feeling like your Instagram posts are landing a little… flat lately, you’re not alone. I’ve been in this business for seven years, and every summer, like clockwork, engagement dips. Fewer comments, fewer likes, fewer views. That’s because your audience is busy. They’re

Where Should You Market Your Business On-Line? Here’s the Real Answer.  The other day, I saw a reel that stopped me in my tracks—but not in a good way. A popular social media marketing guru with over one million Instagram followers shared (on Instagram, mind you) that she doesn’t get much business from Instagram and

The beginning of 2025 was unexpectedly dark for me, and the wild part is, I didn’t even realize it until now, looking back with clearer eyes. I kicked off the new year in a strange in-between space. I was in limbo in both my personal and business life, and I felt it deeply. I was

Why User-Generated Content is the Secret Weapon You’re Probably Overlooking If you’re a business owner—especially one selling to consumers or offering a product—there’s one marketing strategy that’s wildly effective, incredibly cost-efficient, and totally underrated: User-Generated Content (UGC). We’re talking about the type of content that makes people stop scrolling, lean in, and actually pay attention.

The 30-Minute Instagram Habit That Changed Everything Let’s be real—if you’re running a business, your to-do list is endless. Between client work, invoices, emails, family, and trying to remember if you even ate lunch… marketing usually falls to the bottom of the list. But what if I told you that just 30 minutes a day

As a small business owner, it’s easy to get caught up in client work, team management, deadlines, and the never-ending to-do list. Over the years, I’ve learned that structure and routine are essential—not just for productivity, but for my own well-being. These are the non-negotiables I’ve worked into my schedule. They help me feel balanced,

Running a digital marketing business means staying on top of the best tools to keep things efficient, creative, and seamless. Over the years, I’ve tested countless apps, gadgets, and platforms, and right now, these five are my absolute favorites. Whether you’re a business owner, content creator, or just looking to streamline your workflow, these tools

Navigating Instagram can feel overwhelming, especially when it comes to putting yourself out there. Whether you’re sharing videos, hosting live sessions, or simply trying to connect with your audience, feeling comfortable on camera is key. Here are five practical tips to help you feel at ease and let your personality shine: 1. Practice Makes Perfect